National Energy Drink Day is a celebration dedicated to the fizzy, caffeine-packed beverages that help millions power through their day. Whether you’re pulling an all-nighter, crushing a workout, or just need a boost, this day honors the energy drink’s role in modern life.

Quick Facts

  • When is it? September 29
  • Tagged as: Beverage, Energy, Lifestyle
  • What’s the hashtag? #NationalEnergyDrinkDay
  • When was it founded? Likely around 2015
  • Who founded it? The origins are unclear, but energy drink enthusiasts and brands popularized it.

History of National Energy Drink Day

Energy drinks have a rich history dating back to 1949 with the creation of Dr. Enuf in the U.S., a vitamin-enriched caffeinated beverage. The modern energy drink era began in Japan in 1962 with Lipovitan-D, marketed to workers needing stamina. In 1987, Red Bull revolutionized the industry by launching globally, followed by other major players like Monster and Rockstar in the late 1990s and early 2000s.

Timeline

  • 1949: Dr. Enuf introduced as one of the first energy drinks.
  • 1962: Lipovitan-D launched in Japan.
  • 1987: Red Bull debuted in Austria.
  • 1997: Monster Energy entered the market.
  • 2004: Energy shots like 5-Hour Energy gained popularity.
  • 2015: National Energy Drink Day began gaining recognition.

Dates by Next Year

YearMonth and DateDay
2025September 29Monday
2026September 29Tuesday
2027September 29Wednesday
2028September 28Thursday
2029September 28Friday
2030September 28Saturday

Observed

Celebrate by trying a new energy drink flavor, learning about their ingredients, or even creating an energy drink-inspired mocktail. Share your experience on social media using #NationalEnergyDrinkDay.

Fun Facts About Energy Drinks

  • Energy drinks are consumed in over 170 countries worldwide.
  • A typical can contains between 80–160 mg of caffeine.
  • Red Bull’s slogan “Gives You Wings” is one of the most iconic marketing campaigns.
  • Guarana, a common ingredient, has twice the caffeine concentration of coffee beans.

Quiz

  1. What year was Red Bull launched?
  2. Which country introduced Lipovitan-D?
  3. What is a common ingredient in energy drinks besides caffeine?

(Answers: 1. 1987; 2. Japan; 3. Taurine)

FAQs

  • Are energy drinks safe? When consumed in moderation, they are generally safe for healthy adults.
  • What is the main stimulant in energy drinks? Caffeine is the primary stimulant.
  • Can minors consume energy drinks? Many countries have restrictions on selling energy drinks to individuals under a certain age.

Related

  • International Energy Drink Day (December 21)
  • National Coffee Day (September 29)
  • National Hydration Day (June 23)