Fashion Revolution Day is a global movement that advocates for transparency, sustainability, and ethical practices in the fashion industry. It emerged as a response to the tragic Rana Plaza disaster in Bangladesh, which highlighted the urgent need for reform in the fashion supply chain.
Quick Facts
When is it: April 24th annually, with events throughout Fashion Revolution Week
Tagged as: Global fashion activism movement
What’s the hashtag: #WhoMadeMyClothes and #InsideOut
When was it founded: 2013, with first event in 2014
Who founded it: Carry Somers and Orsola de Castro
History of Fashion Revolution
The movement began after the devastating collapse of the Rana Plaza building in Bangladesh on April 24, 2013, which killed 1,134 people and injured over 2,500 others. The victims were primarily young women working in garment factories producing clothing for major global fashion brands. This tragedy became the fourth largest industrial disaster in history and sparked a worldwide conversation about worker safety and transparency in the fashion industry.
Timeline
- 2014: First Fashion Revolution Day launched with #InsideOut campaign
- 2015: Introduction of #WhoMadeMyClothes campaign and the “2-euro T-shirt” experiment
- 2016: Expanded to Fashion Revolution Week with the first Fashion Transparency Index
- 2024: Movement reaches over 75 countries with millions of participants
Dates 2025-2030
| Year | Month and Date | Day |
|---|---|---|
| 2025 | April 24 | Thursday |
| 2026 | April 24 | Friday |
| 2027 | April 24 | Saturday |
| 2028 | April 24 | Monday |
| 2029 | April 24 | Tuesday |
| 2030 | April 24 | Wednesday |
How It Is Observed
Fashion Revolution Day encourages consumers to question brands about their manufacturing practices by posting photos of their clothing with the hashtag #WhoMadeMyClothes. Events, workshops, and campaigns are organized worldwide to promote sustainable and ethical fashion practices.
Fun Facts About Fashion Revolution
- The movement has become the world’s largest fashion activism campaign
- Their social media campaign reached the #1 global trend on Twitter multiple times
- The initiative spans over 75 countries worldwide
- Educational resources are provided to schools and universities
Quiz
- When did the Rana Plaza disaster occur?
- Who are the founders of Fashion Revolution?
- What is the main hashtag of the movement?
(Answers: 1. April 24, 2013 2. Carry Somers and Orsola de Castro 3. #WhoMadeMyClothes)
FAQs
- What is the goal of Fashion Revolution?
- To create a more transparent, sustainable, and ethical fashion industry
- How can I participate?
- Ask brands #WhoMadeMyClothes
- Attend Fashion Revolution Week events
- Share awareness on social media
Related
- Sustainable Fashion Movement
- Ethical Fashion Initiative
- Slow Fashion Movement
- Fair Trade Fashion
- Circular Fashion