National Smarties Day celebrates the iconic candy tablets and honors the legacy of Edward Dee, who brought his family’s candy-making tradition to America. This sweet celebration combines the joy of candy with a commitment to education and innovation.
Quick Facts
When is it: October 2nd annually
Tagged as: Food & Drink, Snacks & Desserts
What’s the hashtag: #NationalSmartiesDay
When was it founded: September 29, 2022
Who founded it: Smarties Candy Company
History
Edward Dee arrived in America with just two machines and a dream to continue his family’s candy-making tradition. In 1949, he established Smarties Candy Company in New Jersey, creating what would become a beloved Halloween staple. Today, the company produces over 2 billion rolls annually and remains family-owned, run by Edward’s granddaughters.
Timeline
- 1924: Edward Dee born on October 2
- 1949: Smarties Candy Company founded
- 2013: Smarties Think initiative launched
- 2022: First National Smarties Day celebrated
Dates by Next Year
| Year | Month | Date | Day |
|---|---|---|---|
| 2024 | October | 2 | Wednesday |
| 2025 | October | 2 | Thursday |
| 2026 | October | 2 | Friday |
| 2027 | October | 2 | Saturday |
| 2028 | October | 2 | Monday |
| 2029 | October | 2 | Tuesday |
Observed
The day is celebrated with special events, social media challenges, and educational initiatives. The company marks the occasion with donations to public school classrooms through their Smarties Think initiative.
Fun Facts About Smarties
- Contains six unique flavors: Orange cream (white), Pineapple (yellow), Cherry (pink), Strawberry (green), Grape (purple), and Orange (orange)
- Each standard roll contains 15 Smarties
- They’re vegan, gluten-free, and free from major allergens
- Manufactured in two locations: Union, New Jersey, and Newmarket, Ontario
- Known as “Rockets” in Canada
Quiz
- What year was Smarties founded?
- How many flavors are there in a Smarties roll?
- What is Edward Dee’s birthday?
(Answers: 1949, Six, October 2)
FAQs
- Are Smarties vegan? Yes
- Where are they manufactured? New Jersey and Ontario
- Are they allergen-free? Yes, free from major allergens
- What’s the calorie count per roll? 25 calories
Related Holidays
- National Candy Day
- National Candy Month
- World Chocolate Day
- National Lollipop Day
- National Hard Candy Day