National DTC Friday: Revolutionizing Direct Shopping
Direct-to-Consumer (DTC) Friday is a shopping holiday that celebrates brands selling products directly to consumers without intermediaries. This innovative approach eliminates middlemen, offering better prices and personalized shopping experiences while fostering closer relationships between brands and customers.
Quick Facts
- When is it?: November 15, 2024 (two weeks before Black Friday)
- Tagged as: Shopping Holiday, Consumer Awareness Day
- What’s the hashtag?: #NationalDTCFriday #ShopBetter
- When was it founded?: 2019
- Who founded it?: The dtx company
History of National DTC Friday
The celebration emerged from the growing direct-to-consumer movement, pioneered by brands like Bonobos and Warby Parker. It was created to address common shopping issues and celebrate innovative brands that make shopping more transparent and consumer-friendly. Today, over two-thirds of consumers prefer direct access to brands.
Timeline
• 1827: First U.S. department store opens (Arnold Constable)
• 1979: First online shopping system created
• 1991: World Wide Web launches publicly
• 1994: First online retail transaction
• 2019: National DTC Friday established
Dates and Days
| Year | Date | Day |
|---|---|---|
| 2024 | Nov 15 | Friday |
| 2025 | Nov 14 | Friday |
| 2026 | Nov 13 | Friday |
Observed
The day is celebrated through online shopping, social media engagement, and supporting direct-to-consumer brands. Consumers share their favorite DTC products and discover new innovative brands.
Fun Facts About DTC
DTC brands generated over $128 billion in U.S. e-commerce sales in 2021, showcasing the model’s tremendous growth and consumer acceptance.
Quiz
- When is National DTC Friday celebrated?
- What does DTC stand for?
- How many years after the first online transaction was DTC Friday established?
(Answers: November 15; Direct-to-Consumer; 25 years)
FAQs
Is DTC more profitable than wholesale?
Studies suggest wholesale channels may offer better profitability.
When do DTC brands typically become profitable?
Most achieve profitability within their first 12 months.
Importance of DTC Friday
This holiday highlights the evolution of retail, emphasizing direct relationships between brands and consumers. It represents a shift toward more transparent, efficient, and personalized shopping experiences.
Related
• Black Friday
• Cyber Monday
• Small Business Saturday
• E-commerce Day
• Consumer Rights Day