A cozy reading nook with a plush armchair, scattered books, a steaming cup of tea, sunlight streaming through a window, and a vibrant plant in the corner

National D.E.A.R. Day (Drop Everything And Read) is a special celebration dedicated to promoting reading as a priority activity for families and individuals. The holiday encourages everyone to pause their daily activities and spend time reading for at least 30 minutes.

Quick Facts

When is it?: April 12 annually
Tagged as: Reading celebration, Literary holiday
What’s the hashtag?: #DEARday #DropEverythingAndRead
When was it founded?: 2006
Who founded it?: HarperCollins Children’s Books in collaboration with the National Education Association

History of D.E.A.R.

The concept originated from Beverly Cleary’s book “Ramona Quimby, Age 8,” where she introduced a nationwide reading initiative. The idea was inspired by early reading activities in U.S. schools during the 1960s. In 2006, it was officially established as a national celebration to commemorate Beverly Cleary’s 90th birthday.

Timeline

• 1981: First “Ramona Quimby” book series published
• 1981: “Ramona Quimby, Age 8” introduces D.E.A.R. concept
• 2006: First official D.E.A.R. Day celebration
• 2016: Beverly Cleary’s 100th birthday celebration

Dates by Next Year

YearMonthDateDay
2025April12Saturday
2026April12Sunday
2027April12Monday
2028April12Wednesday
2029April12Thursday

How It’s Observed

People celebrate by dedicating 30 minutes to reading, participating in school and library events, and organizing reading groups. Many schools implement special reading activities and programs throughout the day.

Fun Facts About D.E.A.R.

Reading during D.E.A.R. is often called “sustained silent reading” and has proven highly effective in helping students explore new topics. The celebration extends beyond just one day – many celebrate throughout April as D.E.A.R. Month.

Quiz

  1. What does D.E.A.R. stand for?
  2. On whose birthday is D.E.A.R. Day celebrated?
  3. How many minutes are recommended for D.E.A.R. time?

(Answers: 1. Drop Everything And Read, 2. Beverly Cleary, 3. 30 minutes)

FAQs

• Is D.E.A.R. only for children?
No, it’s for everyone of all ages.
• Can D.E.A.R. be celebrated any other time?
Yes, the practice can be implemented any day of the year.

Related

• World Book Day
• National Library Week
• Children’s Book Week
• National Reading Month
• Beverly Cleary Day