A smiling produce manager in a green apron arranging fresh colorful fruits and vegetables in a grocery store display

National Love Your Produce Manager Day is a special annual celebration that recognizes the hard work and dedication of produce managers in supermarkets across the United States. These unsung heroes are responsible for bringing fresh, delicious fruits and vegetables to our plates every day, carefully selecting, displaying, and maintaining the produce section of grocery stores.

Quick Facts

  • When is it?: April 2nd annually
  • Tagged as: Appreciation day for grocery store produce managers
  • Hashtag: #LYPM
  • Founded: 2012
  • Founder: Frieda’s Specialty Produce (created during their 50th anniversary)

History

The holiday was initiated to highlight the crucial role produce managers play in the food industry. It originated from a fascinating story about how a produce manager in Salt Lake City helped introduce kiwifruit to the American market after a customer’s request in 1962.

Timeline

  • 1962: First notable interaction about introducing new produce (kiwifruit)
  • 2012: Official establishment of the holiday
  • 2015: Over 40 organizations participated in online activities
  • Ongoing: Continued recognition of produce managers’ contributions

Dates for Upcoming Years

YearMonthDateDay
2025April2Wednesday
2026April2Thursday
2027April2Friday

Observed

The day is celebrated by:

  • Thanking produce managers
  • Sharing appreciation on social media
  • Exploring new produce options
  • Learning about unique fruits and vegetables

Fun Facts

  • 33% of all fresh grocery sales come from the produce department
  • Produce managers help introduce new and exotic fruits to consumers
  • They create visually appealing displays that inspire food experiences

Quiz

  1. Who created this holiday?
    • Answer: Frieda’s Specialty Produce
  2. What percentage of grocery sales come from produce?
    • Answer: 33%

FAQs

Q: How can I celebrate?
A: Thank your local produce manager, share a selfie with #LYPM, or ask about new produce items.

Q: Why is this day important?
A: It recognizes the often-overlooked professionals who ensure we have access to fresh, high-quality fruits and vegetables.

Importance

Produce managers are essential in:

  • Maintaining food quality
  • Introducing new produce varieties
  • Supporting healthy eating habits
  • Creating visually appealing store displays

Related Observances

  • National Grocery Store Day
  • World Food Day
  • Farm-to-Table Movement Celebrations