A bold white text "JUST DO IT" on a black background with Nike's iconic swoosh logo, symbolizing motivation and decisive action

National Just Do It Day is a motivational holiday celebrated annually on January 24th. This day encourages individuals to overcome procrastination and take action on tasks or goals they’ve been putting off. The day draws inspiration from Nike’s iconic “Just Do It” slogan, which has become synonymous with motivation and perseverance.

Quick Facts

  • When is it?: January 24th
  • Tagged as: Motivational, Action-Oriented
  • What’s the hashtag?: #NationalJustDoItDay
  • When was it founded?: 2015
  • Who founded it?: The exact founder is unknown, but it was inspired by Nike’s slogan.

History of National Just Do It Day

The origins of National Just Do It Day are unclear, but the day was first celebrated in 2015. It was inspired by Nike’s “Just Do It” campaign, which began in 1988. The slogan was created by Dan Wieden of the advertising agency Wieden+Kennedy and has since become a cultural phenomenon encouraging people to take action and achieve their goals.

Timeline

  • 1988: Nike launches the “Just Do It” campaign.
  • 2015: National Just Do It Day is celebrated for the first time.

Dates by Next Year

YearMonthDateDay
2025January24Friday
2026January24Saturday
2027January24Sunday
2028January24Monday
2029January24Wednesday

Observed

National Just Do It Day is observed by taking action on tasks or goals that have been delayed. People are encouraged to use this day to accomplish something they’ve been procrastinating, whether it’s personal or professional.

Fun Facts About National Just Do It Day

  • The “Just Do It” slogan was inspired by the last words of Gary Gilmore, a convicted murderer.
  • Nike’s first “Just Do It” commercial featured an 80-year-old marathon runner, Walter Stack.
  • The slogan has become a global symbol of motivation, transcending its origins in sports marketing.

Quiz

  1. What year did Nike launch the “Just Do It” campaign?
  2. Who coined the phrase “Just Do It”?
  3. When is National Just Do It Day celebrated?

(Answers: 1. 1988, 2. Dan Wieden, 3. January 24th)

FAQs

Is National Just Do It Day only about sports?

No, while inspired by a sports slogan, it’s about taking action in any area of life.

Do I have to do something big on this day?

Not necessarily. Even small actions count as long as they help you move forward.

Related

  • National Nothing Day
  • National Procrastination Week
  • National Get Organized Day