National Use Your Gift Card Day is an unofficial shopping holiday celebrated in the United States, aimed at encouraging individuals to redeem their unused gift cards. This observance takes place annually on the third Saturday of January, providing a timely reminder to utilize those gift cards received during the holiday season.
Quick Facts
- When is it?: Third Saturday of January
- Tagged as: Shopping holiday
- What’s the hashtag?: #UseYourGiftCardDay
- When was it founded?: January 18, 2020
- Who founded it?: Tracy Tilson
History of National Use Your Gift Card Day
The concept of gift cards has evolved significantly since their inception. Initially introduced by retailers like Neiman Marcus and Blockbuster, gift cards have become a popular choice for holiday gifting. However, studies reveal that a substantial amount of gift cards—estimated at $3.5 billion—go unredeemed each year. To combat this trend, Tracy Tilson established National Use Your Gift Card Day in 2020, promoting the idea that these cards should not go to waste.
Timeline
- 1994: Neiman Marcus introduces the first gift card.
- 1999: Blockbuster launches its successful gift card.
- 2000s: Major retailers like Macy’s and Starbucks begin offering gift cards.
- 2020: National Use Your Gift Card Day is founded by Tracy Tilson.
Dates by Next Year
| Year | Month and Date | Day |
|---|---|---|
| 2024 | January 20 | Saturday |
| 2025 | January 18 | Saturday |
| 2026 | January 17 | Saturday |
| 2027 | January 16 | Saturday |
Observed
On this day, many retailers offer promotions and discounts to encourage consumers to spend their gift cards. It serves as a reminder to check for any forgotten cards lying around and take advantage of them.
Fun Facts About National Use Your Gift Card Day
- Gift cards are among the most popular holiday gifts.
- Many people forget about their gift cards, leading to significant unspent amounts.
- The day promotes guilt-free shopping, allowing consumers to treat themselves.
Quiz
- What day is National Use Your Gift Card Day celebrated?
- Answer: Third Saturday in January.
- Who founded this observance?
- Answer: Tracy Tilson.
- How much in gift cards goes unredeemed each year?
- Answer: Approximately $3.5 billion.
FAQs
Do I have to wait to use a gift card?
No, you can use it as soon as it’s activated.
Is a $20 gift card enough?
It depends on your relationship with the recipient and their preferences.
Can I give gift cards for Christmas?
Yes, they are a practical alternative to traditional gifts.
Importance of National Use Your Gift Card Day
This day highlights the significance of utilizing gift cards rather than letting them expire or go unused. It encourages consumers to take action and enjoy their gifts while supporting local businesses through increased sales.
Related Observances
- Black Friday
- Cyber Monday
- Small Business Saturday
National Use Your Gift Card Day serves as a fun and engaging way to remind everyone about the value of their gift cards while promoting shopping and community engagement.